There are at least 10 good reasons why any business would want to have direct mail in their marketing plan.
1. Immediate Impact – Arguably the greatest benefit direct-mail postcards have over letters—there’s no envelope to open. Envelopes create a barrier between the marketer and the prospect. And in marketing,one barrier is too many.
2. Long Lasting – Postcards begin speaking your message as soon as they’re pulled from the mailbox. But they don’t stop there. Informative or creative postcards can be hanging around for sometime if done properly. Utilizing the opportunity to hit the recipient’s hands allows you to get your message to them in an instant.
3. Simple Read – Hit the point right off the bat the message gets across. There is limited room so the reader doesn’t “put off for later”. They read and decide if the message relates to them.
4. Easily Measured – If a postcard has a tracking phone number or specialty code you can analize the results to see if you are happy with the return.
5. Works with the Web – Postcard campaigns can work well with your website. You can drive a patient to see more information about your practice.
6. Cost Effective – All business can afford to do direct mail campaign. Postcards eliminate the need for envelopes or other inserts and mail at a cheaper rate if done in bulk which can be a huge savings.
7.Versatility – Postcard campaigns can remind the patient that you have a new service, share important information about the industry or remind them of an upcoming event. The point of direct mail allows you to contact patients for less and remind them of you constantly.
8.Ease of Use – Allowing Affordable Image to design, print and mail your piece allows you to do what you do best, serve your patients. Just approving the message, art and mailing list gives you the peace of mind that it is all done for you.
9. Campaign Capable – Direct mail can tie into any marketing campaign. The look of your external marketing piece can match the internal campaign that is in your office which reminds the mail recipient that there is a reason for coming in.
10.Proven to Work – If done properly, direct-mail marketing works.
Want proof ? According to the U.S. Postal Service, Americans spend over $250 billion each year in response to direct mail. And the numbers are rising. Direct mail also averages $10 in sales for every dollar spent—twice the return of a TV ad.
Now with the ease of use, the immediate impact and the affordable cost direct mail has so many uses, why not use more of them?
