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It is quite simple, letting others know you are in business keeps you in business. Pinching pennies is ok but getting rid of your marketing budget all together spells BUSINESS DEATH. To survive doesn’t take millions; it does take plenty of hard work and creative planning to stay alive. If you haven’t noticed that Affordable Image has the creative name that says “affordable” and “image” hence we have always worked at giving you the advantage of looking professional for less. And in this economy we are still able to do this and let you grow your business the way you are supposed to.

I highly recommend that you take advantage of the complimentary service that Affordable Image provides and have your marketing plan reviewed by professionals who have your best interest at stake. You will benefit by this evaluation to determine what really can be done to effectively promote your product or service or you can decide that you can’t afford to be in business. I know this is a tough statement, but in this economy only the strong will survive. Will you be one of them?

1. Immediate Impact – Arguably the greatest benefit direct-mail postcards have over letters—there’s no envelope to open. Envelopes create a barrier between the marketer and the prospect. And in marketing,one barrier is too many.

2. Long Lasting – Postcards begin speaking your message as soon as they’re pulled from the mailbox. But they don’t stop there. Informative or creative postcards can be hanging around for sometime if done properly. Utilizing the opportunity to hit the recipient’s hands allows you to get your message to them in an instant.

3. Simple Read – Hit the point right off the bat the message gets across. There is limited room so the reader doesn’t “put off for later”. They read and decide if the message relates to them.

4. Easily Measured – If a postcard has a tracking phone number or specialty code you can analize the results to see if you are happy with the return.

5. Works with the Web – Postcard campaigns can work well with your website. You can drive a patient to see more information about your practice.

6. Cost Effective – All business can afford to do direct mail campaign. Postcards eliminate the need for envelopes or other inserts and mail at a cheaper rate if done in bulk which can be a huge savings.

7.Versatility – Postcard campaigns can remind the patient that you have a new service, share important information about the industry or remind them of an upcoming event. The point of direct mail allows you to contact patients for less and remind them of you constantly.

8.Ease of Use – Allowing Affordable Image to design, print and mail your piece allows you to do what you do best, serve your patients. Just approving the message, art and mailing list gives you the peace of mind that it is all done for you.

9. Campaign Capable – Direct mail can tie into any marketing campaign. The look of your external marketing piece can match the internal campaign that is in your office which reminds the mail recipient that there is a reason for coming in.

10.Proven to Work – If done properly, direct-mail marketing works.

Want proof ? According to the U.S. Postal Service, Americans spend over $250 billion each year in response to direct mail. And the numbers are rising. Direct mail also averages $10 in sales for every dollar spent—twice the return of a TV ad.

Now with the ease of use, the immediate impact and the affordable cost direct mail has so many uses, why not use more of them?

Now you are thinking how do I know who to send the mail to? Simple there is a well developed system that has been in place for years that is called Demographic Analysis, DA for short. DA provides the ultimate way of searching for the right customer for your business or service in the general population. This system allows for you to pick exactly what you are looking for in your customer. Looking for helping the senior community? The report will give you the data on the age bracket of say 55-75. Then the marketing pieces we develop are with seniors’ issues in mind and mailed to their homes. DA can allow you to choose from a wide variety of data such as age, race, income, zip code area, gender, and more. Choosing the correct customer fit for your business allows you to better serve that customer and in the end you make more money.

Getting started is easy, you answer a few simple questions regarding your business or service and a report is pulled with and your Demographic Analysis and your marketing can then begin. Don’t miss out on the easiest way to promote your business. Call us today for your free consultation to help grow your business. 602-265-2299

In a normal economy, both small and large companies think they don’t need to market – they feel they are doing well so that the first thing to get cut is the marketing budget. And then when business is slow management can’t figure out why. They start scrambling to find customers, only to find their competition has swept them away.

As never before, your marketing needs to be the strongest to keep you afloat in this economy. You look at you bank ledger and you have made as many cuts as you can but you still don’t find money to market. Well if you are doing that you might as well just close up shop. You can’t stay in business if you don’t let people know about you. You need to set up an appointment and come into Affordable Image and have a Demographic Analysis of your customers. We not only help you understand who your customer is, but we help you come up with a marketing plan to find those customers. No one ever said being in business was easy, but today you need to work extra hard to get a handle on things.

If you find that you are in need of some assistance with your marketing, call us today and set up your free consultation. You will be glad you did and so will your employees. Appointment times fill up quickly so make yours today. 602-265-2299 x3

When this great country was founded it wasn’t started by super heroes with mighty powers from a galaxy far away. They were men that believed in a future for people who wanted freedom, the freedom to choose how they pray, freedom from taxation and freedom to live. They were men that put one pant leg on at a time, just like you and I. What makes them different is they had strong beliefs. They fought for those beliefs and didn’t wait for someone to “bail” them out. Our forefathers chose a different path than the one that I think we took. We have made a mess out of our nation’s dreams.

As I listen to some of the news media or people’s opinions, I realize we are not a strong nation of fighters, we are whiners. We are so used to listening to the people in Washington we forgot the foundation of this country. We have to remember that these same men and woman in Washington are just people. They have flaws and they are human, not superhuman. The only thing they deserve from us is respect. But that my friend needs to be earned. Once you make a human better than another, we get the idol factor going and that is a dangerous path to walk. So instead of waiting for the people in Washington to bail us out, why don’t we take a walk back in time and stimulate our own economy, here is my proposal for The Real Stimulus:

There are 6.5 million people in the state of Arizona. Let’s say half of them have an income the other half are childrenor retired. My numbers might be off but for the sake of math let’s go with this.

3.25 million people can stimulate our economy back into a prosperous state in no time at all. Let’s do some math. Each one continues to pay each of their normal bills and do their normal routines – each one adds $1 extra a day to the economy so about $30 bucks a month. Take 3.25 million x30 we get $97,500,000 a month floating in our state system. Now we do this for 12 months and we have $1,170,000,000 now in our system that wasn’t there before. If each of us just does our share of helping the neighborhood stores we would get out of this in no time at all. So you think this is too good to be true? We need to remember that the Main Street business is what really keeps America going. Just because Washington chooses to help Wall Street doesn’t mean we must follow. I say let’s do what our forefathers did and forge ahead with realistic ideas and fight for the freedoms we have come to love.

So, to be a part of The Real Stimulus deal, go shop. If you are used to getting your nails done, do it. If you would like to buy that new CD of your favorite artist, do it. If your dog is looking shabby, go groom him. Maybe you have been giving your child his haircut, give him a break and go to the hair salon. You get it, stimulate your neighborhood! Let’s start today with just $1. We would hate to see that be a commercial some day, “For just one dollar you get help America get on her feet again.” We are supposed to be the strongest nation on the planet, so let’s act like it, pull up the boot straps and let’s show the world what we are made of. We are the Red, White and Blue, strong and true. We don’t need Washington, they need us. We need to help our neighbors and towns. Be proud, be strong, be an American. The Real Stimulus – is You.

Did you earn part of that $702 Billion? Start planning to get your share today.
Affordable Image provides a complete range of mail management services. We handle everything from design and layout to name lists and postage. As with all facets of our company, we keep an extremely high level of customer service. We’re here to help you every step of the way. We answer all your questions, and help you overcome all your challenges, whether big or small. Just another way to consider us a part of your team.

An effective direct mail campaign can help you:
1. Build name recognition for your company or product.
2. Generate new customers and new sales.
3. Maintain communication with current customers.
4. Encourage interest in new products and services
5. Compliment other forms of advertising.
6. Prospect for qualified sales leads.

We can help you design and deliver an effective direct mailing campaign at a great price.

After you’ve finished your quiz, see how you scored here!

Consistent promotion can yield a solid client base.
What is my business?
What is unique about it?
How do I want my business to be remembered by others?
Who am I appealing to- past- current, prospective clients? vendors-media colleges; others?
What do I want to accomplish?
How do I communicate myself non-verbally through body language, clothing appearance, and voice?
How could these characteristics be translated into paper?
What could I do to set myself apart that would be consistent with my industry of business?
What have my competitors done?

After you have answered these questions, apply your strategy to yourself, your Advertising materials and your business atmosphere. The key is not only to develop an excellent corporate image; but one that is consistent with your business.

Affordable Image is your Advertising partner, Not only do we ask these questions about your business we can help you figure out what is the best Advertising strategy for long term growth in your industry. Our customer service representatives will work with you to find out what your needs and goals are for your business. Stay ahead of your competition and in front of your customers with a strong image and Advertising strategy.

Our job is to make your Advertising tools work for you. You can be confident that we have the background so you can achieve your goals. Give us a call and find out how we can fit in with your Advertising needs. You will be very happy you did.