Affordable Image

Most people know at least 100 people. (You may not be best friends – but you know of them) Do the math: IF you know 100 people and they each know 100 people, that’s 10,000 potential contacts! If you add more contacts the higher the number. Spend time developing relationships with the people you already know – clients, colleagues, people you meet through professional networking organizations, friends and even family

Start by making a list of all the people you know. Next, prioritize your list into As, Bs and Cs. As are your advocates. These are the people who feel strongly about you. They’re the “cheerleaders” who would refer business to you right now. Bs could become advocates if they knew more about you, so you need to spend time with these people to educate them. Cs are those people you don’t communicate with often enough. You may keep them in the loop, but they need more time and nurturing before they’d refer and business your way. If there are any names that remain, delete them.

Keys to success: Educate, don’t sell. The key here is to build relationships. These develop over time as you create credibility and trust. To be truly effective, you must always be on the lookout for ways you can help your network. Start from the perspective of giving more than you ask, and your network will become your most valuable Advertising tool.

Reminder: Affordable Image is the perfect place to get your business cards.
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